The Fruit Nuts think they are fun, fly, and healthy snacks and will do anything to show you they are not boring. To market themselves they create a variety show with variable talent among grapes, apricots, tomatoes, cucumbers, and carrots. The concept was developed in cooperation with COOP with the intention of getting kids to eat more fruit and vegetables by combining funny, original designs, characters, and original storytelling to the (dining) table.