The animated adventure series follows the popular Little Baby Bum character Mia and her two best friends, Oskar, and Tilly, as they go into their imaginary land. There, they find creative solutions and learn life lessons that can be applied in the real world. The series is created in close collaboration with Moonbug Entertainment for young audiences aged three to eight years old and was premiered on the streaming service Viaplay in Denmark, Norway, Sweden, Finland, and Iceland in February 2020.